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A visual system for
Conture
Scope:
- Product line design
- Product visualizations
- Motion graphics
Credits:
- Creative Direction by Conture Creative Leadership
- In-house contribution under Jess Russi
Conture creates skincare tools designed to bridge the gap between med-spa treatments and at-home routines. Their products combine functional tech with tactile design, focusing on modularity, user comfort, and clear results.
We worked with their internal product and engineering teams on two devices: Kinetic Smooth and AeroCleanse. Our role centered on visual development, 3D modeling, and rapid prototyping. We translated early concepts into forms that could be tested, refined, and built.
Conture operates in the at-home skincare tech space, where tools are often multifunctional but hard to understand. The line between “clinical” and “consumer-friendly” is thin, and the risk is either overwhelming the user or oversimplifying the product.
Our challenge was to create a visual system that could explain the tech without flattening it, guide users through interaction without talking down to them, and make the brand feel consistent across hardware, packaging, and motion without losing personality.
We referenced clean tech aesthetics, drawing inspiration from both medical tools and modern beauty packaging.
Both devices were modular, designed with interchangeable heads and consistent bodies. We focused on clean connections, grip logic, and visual continuity to make swapping parts intuitive and to build a product line that felt like a system.
We used in-house 3D prints to prototype the forms, test alignment between components, and tighten usability details to ensure clarity. The prototypes made decisions visible, and the visual system stronger.
The signature wave detail became a grip on Aerocleanse and a visual cue on Kinetic Smooth, helping users align the heads and body parts of the system without looking too closely.
We built a minimal visual system that could carry across the full product line. Material and finish choices helped organize the product visually. For Conture, we used texture, separation, and subtle surface shifts to communicate how each part worked.
The 3D models were used for how-to video animations for each product. We handled in-house animation and rendering. Each video fit the system with branded graphics, titles, and clear transitions
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