Polymotions: Your guide to visual systems
- Jess Russi

- Jun 25
- 3 min read
Updated: Nov 4
Found us while spiraling through 100 open tabs trying to make your new thing look less… confusing? Welcome. You’re in the right place.
Polymotions creates visual systems for every step of your product journey. We apply a multidisciplinary design approach to building and communicating your ideas... those things that only you can see in your head.
Comprehensive Design Solutions
We're talking clean diagrams, cohesive designs, how-to animations, and product visualizations tailored for your business needs. What you may see are pitch decks, product animations, social media announcements, and even graphics for your FDA applications. But you might be wondering, WTF is a visual system then?
Understanding Visual Systems
Fair question. Let me explain:
A visual system is a structured set of rules, components, and visual elements that maintains your design language consistent and recognizable.
You've likely heard of a brand's DNA and how it should be apparent everywhere, every time. That’s where branding systems come into play. While branding defines your identity, not all visual systems include branding.
Branding systems communicate who you are. Interaction systems guide users on what to do. A visual system ensures that your message remains consistent across everything you create. Internally, externally, in 2D or 3D, visual systems address various needs depending on your project.
Practical Examples of Visual Systems
Here's what that looks like in practice…
For a project like Myostep, a medical device still in development:
We focused on the architecture of the device and the user interaction. What elements can effectively communicate the device's function and intention while ensuring usability and an optimized experience?
We needed a new visual system to communicate clearly and repeatedly for documentation, instructions, and technical specifications for internal teams, stakeholders, and testing users.
We developed a visual system for regulatory submissions, featuring structured layouts and a standardized visual language. This helps IRB reviewers quickly parse safety data and device functionality without confusion.
For a project like Conture:
We created a visual system for manufacturing partners, supply chain documentation, quality control processes, and training materials for assembly teams. Our focus was on precision, repeatability, and error prevention at production scale.
We then reused some of the elements to build customer-facing materials, sales enablement tools, and patient education resources.
Each system addresses a different understanding problem while representing and building your brand. Our visual systems prioritize comprehension, safety, and usability for specific audiences and contexts.
Why You Need a Visual System
So, why would you want a visual system?
A strong visual system enhances your design process significantly. It makes your workflow smoother and more efficient.
Benefits of Having a Visual System:
Faster Decision-Making: No more staring at blank Canva boards or using whatever template feels right. Your system will guide your choices.
Team Alignment: Writers, developers, and designers will speak the same language. Everyone operates from the same playbook.
Cognitive Efficiency: People can concentrate on your content instead of deciphering the interface. Less energy spent decoding means more energy for understanding.
Error Reduction: Systematic visual logic minimizes miscommunication. When your technical documentation adheres to the same visual rules, errors decrease.
Streamlined Workflows: Templates, component libraries, and established visual logic mean less back-and-forth and more progress.
Seamless Translation: Your problem-solving logic flows naturally across different formats, from user interfaces to technical docs to training materials.
The Cost of Messiness
Why does this matter? Because messy is expensive. Without a system, each new project becomes a guessing game. With a system, you unlock speed, clarity, and credibility.
Do You Need a System?
Are you building something complex that people need to understand quickly and safely?
Are you often answering "How should this look?" instead of focusing on its communication?
Are you collaborating with teams that produce conflicting visual approaches?
Are you developing products where user confusion could have serious consequences?
Are you creating technical content for both experts and beginners?
Are you scaling operations where visual inconsistency leads to chaos?
If you answered yes to one or more of the questions, then you need a visual system. And guess what? We’re here to help!


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