Polymotions creates visual systems for brands and products. but WTF is a visual system? A visual system is your structured set of rules, components, and visual elements that keeps your design language consistent and recognizable.

Communicating your ideas and goals to investors, stakeholders, or even friends shouldn't feel impossible, but it often does. Why? In this post, Jess Russi shares the origin story of Polymotions, a design studio born from her creative roots and shaped by years of navigating the disconnect between vision and communication. She explores how that disconnect became her mission, and how Polymotions now helps founders bridge it through systems thinking and visual storytelling.