A visual system for
Conture
Scope:
- Product line design
- Product visualizations
- Motion graphics
Credits:
- Creative Direction by Conture Creative Leadership
- In-house contribution under Jess Russi
- Product photography by Conture
Conture creates skincare tools designed for med spa experience with at-home routines. Their products combine functional tech with tactile design, focusing on modularity, user comfort, and clear results. We worked with their internal product and engineering teams on two devices: Kinetic Smooth and AeroCleanse. Our role centered on visual development, 3D modeling, and rapid prototyping. We translated early concepts into forms that could be tested, refined, and built.
We referenced clean tech aesthetics, drawing inspiration from both medical tools and modern beauty packaging.
The Conture brand had a clear goal: create a line of beauty devices that were visually clean and minimal. The core design challenge was to fit complex internal components into a sleek, streamlined form.
The work involved two key products, each with a unique variable to master:
Kinetic Smooth: A multi-functional hair removal and skin polishing device. The variable here was the human factor, specifically how the device's motion and attachments would interact with different facial hair types and skin sensitivities.
AeroCleanse: A sonic facial cleansing brush. The variable was the user's daily habits, including the challenging environment of a shower, which required a design that was both ergonomic and completely waterproof.
Conture targeted those who valued quality results of their beauty tools and a professional and aesthetically pleasing experience. The design had to feel intuitive and reliable, building trust between the brand and a modern consumer.
Conture's existing product line had already established modular design as a brand staple, a principle we embraced from the start. Instead of starting from scratch and "reinventig the wheel", the exploration leveraged the team's shared knowledge of past successes and market insights. The goal was to refine it.
The initial concepts turned into 3D models from the earliest stages. This allowed us to quickly move from abstract ideas to tangible, testable forms. The core of our exploration was a hands-on, iterative process. We created a series of in-house 3D prints, rapidly prototyping different geometries and connection mechanisms to test the mechanical fit of the modular heads and the main device body. This physical process allowed the team to feel and experience the design, identifying a secure and seamless fit long before mass production.
The small size of the team made the execution phase highly collaborative and efficient. We worked directly with the engineer, using 3D prints as our primary medium for dialogue. Our focus was on precision. We used 3D-printed prototypes to work through rounds of feedback, particularly around the crucial points of connection. The iteration process centered on refining the case indentations and curves of the device body, ensuring they weren't just decorative elements but functional anchors that provided a proper, secure grip for the user
The modular design was a key feature, allowing a single body to be used with multiple attachments. The idea was to maintain alignment, grip, and visual consistency across all interchangeable heads. This multi-use functionality gave the device a premium, considered feel, extending its value beyond a single function.
The prototypes made decisions visible, and the visual system stronger.
As the design was finalized, we created high-fidelity product renders, instructional diagrams, and explainer videos. These visuals were essential for communicating the device's functionality and premium design.
They were used across the website, email campaigns, and print materials to show users how to swap heads and clean the devices. The goal was to make the user experience as clear and accessible as the design itself.
The 3D models were used for how-to video animations for each product. We handled in-house animation and rendering. Each video fit the system with branded graphics, titles, and clear transitions
The project successfully delivered two innovative devices that met the brand's high standards.
Kinetic Smooth: A multi-functional device featuring a dual-blade rotary system for effective hair removal and a mineral-based polishing head for gentle exfoliation.
AeroCleanse: A facial cleansing brush with sonic vibrations and airflow technology, designed with an ergonomic oval brush head to conform to all facial contours.
The final products adhered to the Conture brand identity with a sleek, minimalist design and the brand's signature wave. This feature proved to be more than an aesthetic choice, as it enhanced the proper grip of the device. This project demonstrated a collaborative, detail-driven process that solved a complex design problem and resulted in two successfully launched products.
