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The humans-first visual system for visionaries
Great technology fails if humans can’t use it. We start with the person holding the device, not just the engineering specs. We define how your product looks and feels based on real research. This prevents expensive changes later because we ensure the design fits the user's life from day one.

What to expect?
→ Initial research for your product and end-user
→ Concept & form exploration of the product
→ Define requirements and specification for your design
→ Conceptual user experience, personas, and user journeys
→ CMF explorations with form and function specifications
→ Clarity vault access for managing your visual systems files + recommendations and insights.
To take this system further, we also include:
→ A constant visual reminder of the end-user's needs and context for the whole team
→ Avoid regulatory misclassification with our specialized quiz

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